ONE FORD
Ford Service launched a campaign featuring Dwayne Johnson around the rallying cry of No one knows Ford better than Ford Service. The work was shot in and around the Ford Campus and has DJ traveling from a cold-weather test chamber, to a design studio, to the factory floor and, of course, to the service department of a dealership. The campaign spanned digital and social, and was shared on Duane Johnson's own social media channels as well, reaching more than 140 million of his followers.
Client: Ford • Role: ACD / Art Director
Our video of Duane Johnson holding up a stack of tires had a lot of people talking, so we decided to let real people get in on the action and created a fun experiential event where they could hoist the tires themselves. Thousands of participants posted to their social media channels and showed off their muscles.
With one of the busiest schedules in Hollywood, it’s no surprise that access to Dwayne Johnson’s is limited. So we found a stand in for him for some fun content.
