SWIVEL SEAT HORSE
To draw attention to the exclusive Swivel ‘N Go seating in the Dodge Grand Caravan, this experiential work utilized life-like horses with jockeys facing the opposite way, and were displayed at the Dodge Breeders’ Cup World Championship horse racing event.
Client: Chrysler • Role: ACD / Art Director
ROCK ORCHESTRA
To highlight contrast between class of horse racing and the bravado of Dodge, a formal orchestra performed covers of classic hard rock bands such as Black Sabbath, AC/DC, Kiss, Metallica, etc. at the Dodge vehicle display during the Breeders’ Cup. Crowds gathered, enjoying the performance and shared the excitement on their social sites.
Client: Chrysler • Role: ACD / Art Director