Worlds First Pickup Emoji
Hedgehogs, vampires, martinis, spaceships, poo—there's an emoji for almost everything, except the pickup truck. At GTB with Blue State Digital, we lobbied the Unicode Consortium to add this missing emoji to the existing 3,000 icons. Here's how we did it...
Client: Ford • Role: ACD / Art Director
![](https://cdn.myportfolio.com/993cb380-690a-4206-999a-b46371daa92d/508d7e3f-3a3e-4e23-9375-00c7129a9c28_rw_1920.jpeg?h=8ab6c2b775807267b9ab111e87997c02)
![](https://cdn.myportfolio.com/993cb380-690a-4206-999a-b46371daa92d/fc816c80-ec4f-4c1b-9b83-04df575d3df3_rw_1920.jpeg?h=fa6d656a9aff9f35c0697de9b939f4c3)
![](https://cdn.myportfolio.com/993cb380-690a-4206-999a-b46371daa92d/cd3593e3-0d9e-4e71-8348-032721824c9e_rw_1920.jpeg?h=2bca4a8373c626eba03558e8251b6ef0)
![](https://cdn.myportfolio.com/993cb380-690a-4206-999a-b46371daa92d/607458e1-ff55-48b8-92c1-3dea924079ca_rw_1920.jpeg?h=27a076da8e1312146036b7b3b417ce7a)
![](https://cdn.myportfolio.com/993cb380-690a-4206-999a-b46371daa92d/1ee8f909-3625-4f36-b89e-406f33f188db_rw_1920.jpeg?h=094f3e6d9af5dd784707fc3748f7a2cd)