WORLDS 1ST PICKUP EMOJI
Hedgehogs. Vampires. Martinis. Spaceships. Poo. There are emojis for almost everything you can think of. Including nearly every kind of vehicle. Except the pickup truck. As part of a team at GTB and our partner Blue State Digital, we lobbied the Unicode Consortium to add the inexplicably missing emoji to the already existing 3,000 icons that are universal to phones and computers across the world. And here’s how we did it...
Client: Ford • Role: ACD / Art Director
