BUILT FORD PROUD
For this series of pre-roll videos and spots, we used Bryan Cranston's legendary voice to underscore the pride Ford Service techs put into taking care of their customers. From performing routine maintenance to servicing tires, brakes and batteries, these pros are Built Ford Proud just like the vehicles themselves. Cranston's swagger rejuvenated people's desire to stay loyal to getting their vehicle serviced at the company that built their vehicles. 
Client: Ford • Role: ACD / Art Director
Social and digital stories, cinemagraph executions and in store signage.