One Ford
Ford Service launched a bold campaign with Dwayne Johnson, declaring "No one knows Ford better than Ford Service." Shot around the Ford Campus, it featured DJ in dynamic settings. Shared on his social media, it reached over 140 million followers, making a powerful impact.
Client: Ford • Role: ACD / Art Director
Client: Ford • Role: ACD / Art Director
Our video of Duane Johnson holding up a stack of tires had a lot of people talking, so we decided to let real people get in on the action and created a fun experiential event where they could hoist the tires themselves. Thousands of participants posted to their social media channels and showed off their muscles.
With one of the busiest schedules in Hollywood, it’s no surprise that access to Dwayne Johnson’s is limited. So we found a stand in for him for some fun content.