ARCHIVE
LOOKING FOR MR. GOODWRENCH
GM was looking for a way to revive the Mr. Goodwrench initiation and what better way to do it than to create a campaign that includes an investigative reporter (Stephen Colbert) insisting he will find him. His persistance and foolishness doesn't get him any closer to the truth. And he never really understands that all GM service workers are the elusive "Mr. Goodwrench".
Client: Goodwrench • Role: ACD / Art Director
Later as the campaign evolved, Stephen would hire a trusted partner (Brian Posehn) to help him with the case.
