AQ (AUTO QUOTIENT)
How do you get people interested in learning about the benefits of certified pre-owned vehicles? With a crash test dummy named Carl. In this edutainment online game, Carl served as host and took players through a series of fun car-based trivia questions, all while educating participants on the merits of Chrylser’s CPOV program. Bragging rights went to those with the highest “Automotive Quotient”
Client: Chrysler • Role: ACD / Art Director
